From Chaos to Clarity
I design and implement the systems that help your business run smarter, faster, and with less stress.
Meet Your Digital Transformation Partner
I provide consulting services for businesses in the MedSpa, wellness, and related industries, helping owners and operators modernize their operations, adopt the right technology, and scale sustainably. Drawing on over a decade of experience in business process automation, large-scale SaaS implementation, and operational strategy, I deliver solutions that improve efficiency, enhance customer experience, and drive measurable growth.
My background spans healthcare, wellness, and merchant services, giving me a unique perspective on how revenue flows, data is managed, and technology supports scalability.
I began my career in merchant services as Director of Technical Operations at Mega M LLC, where I led the technology and deployment department responsible for implementing POS systems and payment solutions for small businesses. This role built my foundation in operational technology deployment, vendor management, and compliance.
I then served as Business Systems Director for NutriDrip & Clean Market, where I architected and implemented the operational and technology infrastructure that powered the company's expansion into a multi-location IV therapy and MedSpa network. My work included enterprise scheduling, inventory management, medical documentation systems, and business intelligence reporting—ensuring the company could grow quickly without sacrificing quality or compliance.
Today, as a Senior Sales Engineer at Zenoti and independent consultant, I partner with MedSpa and wellness businesses to design and implement enterprise SaaS solutions tailored to their unique workflows. I lead clients through every stage—from discovery and workflow mapping to solution demonstrations, technical strategy, and adoption planning—so they can realize operational efficiencies and revenue growth faster.
How I Can Help You
I specialize in helping MedSpa and wellness businesses streamline their operations through technology. Whether you're struggling with manual processes, looking to scale efficiently, or need to modernize your systems, I provide end-to-end expertise to transform your business.
Discovery & Assessment
I analyze your current workflows, identify bottlenecks, and map out opportunities for automation and improvement.
Solution Design
I design custom technology solutions that integrate seamlessly with your existing systems and business processes.
Implementation & Training
I guide you through implementation, provide comprehensive training, and ensure successful adoption across your team.
Professional Experience
At Zenoti, a global leader in enterprise SaaS for the beauty and wellness industry, I work directly with MedSpa and wellness business owners to evaluate their operational challenges and design technology-driven solutions. While my role is ultimately focused on selling Zenoti's software platform, my approach is highly consultative—helping clients understand how process automation, centralized data, and integrated customer experiences can improve efficiency and revenue.
Key Responsibilities & Contributions:
- • Conduct detailed workflow assessments with business owners to uncover operational gaps and automation opportunities
- • Deliver tailored platform demonstrations that align Zenoti's capabilities to each client's specific requirements
- • Translate complex technical features into actionable business benefits for decision-makers
- • Collaborate with internal teams to design implementation strategies that reduce onboarding friction and accelerate ROI
- • Guide prospects through the technical evaluation process, addressing concerns around integrations, migration, and adoption
Core Expertise:
- • SaaS Sales & Solution Design
- • Business Workflow Mapping
- • Technical Demonstrations
- • Process Automation Strategy
- • Implementation Planning
As Business Systems Director, I designed and built the operational and technology infrastructure to support NutriDrip's rapid growth into a multi-location IV therapy and MedSpa network, along with its mobile concierge services. This included developing the initial business process frameworks, deploying custom systems to manage scheduling, inventory, and client records, and leading the adoption of Zenoti as the company's unified enterprise platform.
Key Achievements:
- • Architected and documented the company's full operational workflows for both in-location and mobile service delivery
- • Spearheaded the implementation of Zenoti across all locations, integrating scheduling, CRM, inventory, and medical record systems
- • Customized and deployed additional tools to support concierge services, ensuring seamless client experiences in off-site settings
- • Established reporting and analytics systems to provide real-time visibility into sales, utilization, and service performance
- • Trained cross-functional teams on new systems to drive adoption and reduce operational errors
Impact:
Enabled NutriDrip to scale from a single flagship to a multi-location operation with consistent service delivery, efficient resource management, and a scalable mobile services model.
At Mega M, I led the technology and deployment department responsible for implementing POS and payment solutions for small and mid-sized businesses across diverse industries. My work focused on ensuring smooth deployments, maintaining compliance with payment security standards, and supporting businesses in adopting new technology with minimal disruption.
Key Responsibilities:
- • Managed deployment and configuration of POS systems (Clover, Breadcrumb) and payment gateways (Authorize.net, Braintree, Stripe)
- • Coordinated with vendors and clients to ensure seamless onboarding and system integration
- • Provided technical training and operational playbooks for client staff to ensure proper usage and maintenance
- • Oversaw compliance with PCI DSS standards and other payment security regulations
- • Maintained ongoing technical support to address operational challenges post-deployment
Impact:
Delivered reliable, compliant payment infrastructure that improved transaction accuracy, reduced downtime, and supported revenue continuity for multi-location businesses.
My Methodology
Born from years of enterprise implementation experience, my approach is designed to take businesses from chaos to clarity through a structured, visual-first, and relationship-driven methodology.
Discovery
Understand context and capacity
Mapping
Visualize workflow structure
Architecture
Design scalable solutions
Implementation
Bring design to life
Expansion
Support growth & innovation